Graphic Designer

1. Context and Justification

The International Planned Parenthood Federation (IPPF) is a global sexual and reproductive health (SRH) service provider and one of the leading advocates for universal access to sexual and reproductive health and rights (SRHR) for all. IPPF is a worldwide movement of 120 national organizations, referred to as Member Associations, working with and for communities and individuals. These member associations are the leading civil society providers of contraception in 89 of 120 countries. And in 64 of those 89 countries, IPPF is the only largescale international provider.

Collectively, member associations delivered more than 1 billion cumulative services between 2016 and 2022. Headquartered in Nairobi, Kenya, the overarching goal of IPPF Africa Region (IPPFAR) is to increase access to SRHR services to the most vulnerable youth, men, and women in sub-Saharan Africa. To reach this goal, IPPFAR works with local civil-society organizations, governments, the African Union (AU), regional economic commissions (RECs), the United Nations, among others, to expand political and financial commitments to SRHR in Africa. IPPFAR tackles the continent’s growing SRH challenges through a network of Member Associations (MAs), strategic partners and volunteers in 34 countries. For more information, please read our 2024 profile (in English and French).

In 2025, IPPF, together with Action Canada and experienced Member Associations in Mozambique, Nigeria and Benin, received funding from Global Affairs Canada (GAC), to implement the Strengthening Health Systems for Integrated & Transformative SRHR’(SHIFTS) project. This project will contribute to strengthened health systems and promote equitable access to SRHR services in three countries (Benin, Mozambique, and Nigeria). The aim of SHIFTS is to enhance the realization of SRHR for women, adolescents, and marginalized groups by ensuring that they can exercise their rights and access essential services free from stigma, discrimination, and systemic barriers.  

IPPF identified the necessity of bold and strategic communications to support these goals and to ensure the project’s key messages reach its various audiences effectively. This includes strengthening the SHIFTS project’s visual identity and brand to have a cohesive and coherent look, feel, and tone. With the development of various communications products underway, IPPFAR is seeking a graphic designer on a shortterm contract basis to create a visual identity and develop brand-style guidelines to ensure consistency across all the project’s outwards facing communications materials, as well as alignment with the IPPF brand. These include the creation of a new SHIFTS logo and SHIFTS-branded working templates that can be used when communicating about the project.

1. Focus of Assignment

IPPFAR is seeking a skilled graphic designer to develop a new SHIFTS visual identity and create a visual brand book to guide the use of the identity for the project.  

We will provide resources including partners’ vision of the project’s visual identity, IPPF brand guidelines, GAC Branding Guidelines, and any other references that will help the designer to conceptualise the style, look and feel of the visual identity. All products will be delivered in English, French, and Portuguese.

1. Scope of Work/ Deliverables

• Design a new SHIFTS logo, together with the project name in full in all three languages on transparent background, in full colour and in black and white versions (all delivered in high and low resolution). The logo with the project name should be creative, bold, and unique.
• Develop a brand and visual guidelines document (with guidelines for logo, fonts, colour palettes, graphic elements, photography, illustrations/iconography, etc).  
• Design short animations of the logo with the project name that could be used for videos (YouTube/Instagram stories/TikTok, etc.).
• Create user-friendly digital templates in all three languages for the following: Branded Word document for official letters and reports, PowerPoint

Presentation Template with graphic elements that can be used as needed, Social Media Templates on CANVA, ready to print roll up stands and a banner template in all three languages.  

• Design a logo bloc including the official logos of the five organisations working on the project, the donor’s logo, and the project’s approved logo.
• Deliver the logo, brand book, and all design products in English, French, and Portuguese.

Deliverable

Specifications/ Quantities

SHIFTS Logo

1 logo pack

-    Including all agreed colour variations, file formats and languages

Brand and Visual Guidelines

3 PDFs

       -     1 in English, 1 in French, and 1 in Portuguese

Short Animation of the logo and project title to be used for videos

3 short animations

       -     1 in English, 1 French and 1 in Portuguese

Logo Bloc  

2 blocs with all 5 organisations' logos and the donor's logo (in English and French) 

Roll up stand designs

3 templates (dimensions: 85 x 200 cm)

       -     1 in English, 1 in French and 1 in Portuguese

 Banner designs

3 templates (3 x 2 m)

       -     1 in English, 1 in French and 1 in Portuguese

 Working Templates

• 1 Word document template
• 1 PowerPoint Presentation template with graphic elements such as icons or illustrations
• 2 social media graphic templates on CANVA (1 for static Instagram/ Facebook/ LinkedIn carousel-type posts, and 1 editable thumbnail for videos)

1. Proposed Timeline

The consultancy shall be for a duration of 60 days from the date of signing the contract, with key milestones set out below. Payment will be phased and linked to the satisfactory completion of agreed deliverables.

Milestone

Proposed timeline

The consultant will be invited to attend up to 2 creative brainstorm meetings with the SHIFTS Team to collect ideas, concepts, and art directions that could be incorporated into the design project. These focus group type meetings will occur at the project kick-off.

15 days

Initial concepts (2 visual identity directions) presented for review and feedback

15 days

Refined preferred direction following one round of feedback

10 days

Draft designs delivered and revisions done following second round of feedback

10 days

Final designs and templates delivered, and any pending minor revisions are done.

10 days

Completion will be marked by IPPF's receipt and approval of deliverables in all required formats, including the working files, as well as French and Portuguese translations.

1. Copyright

All materials arising out of the assignment shall remain the property of IPPF Africa Region.  

1. Required Qualifications and Experience  

• Degree in a relevant discipline (Graphic Design, Arts, Journalism, Mass Communication, Marketing, or similar).
• At least three years of professional experience developing complete brand identities, including logo systems, colour palettes, typography and graphic elements, as well as designing communication materials for digital and print applications.
• Proficiency in design tools such as Adobe Illustrator, Corel Draw, Photoshop, and InDesign.
• An established track record and portfolio in branding, visual identity development, and graphic design for nonprofits and/or corporate clients.  
• Ability to create bold and culturally relevant visuals, avoid stereotypes and demonstrate an understanding of the communication requirements of IPPFAR and partners.
• Readiness to factor in accessibility in designs and brand guidelines.  
• Demonstrated ability to take initiative and work independently with limited supervision and within established deadlines.
• Strong conceptual, original, strategic and creative thinking, with the ability to plan and execute innovative ideas.
• Excellent attention to detail, communication skills, and ability to incorporate feedback constructively.
• Ability to converse in English and ability to maintain brand consistency in adaptation of designs to French and Portuguese languages.
• Knowledge of motion graphics, animation and multimedia applications is an added advantage.

1. Considerations

• Creativity: The project’s visual identity should creatively convey and bring to life the vision, ideas, and feedback of the IPPF and partners’ team. The designer should be capable of conceptualising a compelling and high-quality brand identity based on briefings and brainstorming sessions.
• Clarity: The materials should be clearly understandable by the intended audience.  
• Appropriateness: All creative works must be inclusive and respectful to all cultures, gender-sensitive, and considerate of audiences with different backgrounds in different geographic settings. The materials should be appropriate and culturally relevant for intended audiences in implied meanings, tones, format, and style.
• Persuasive:  The designs should be appealing, retainable and easily capture the attention of the target audience.

1. Proposal Submission Guidelines

Applicants are invited to submit the following:

1. CV highlighting qualifications, skills, and experience.
2. Portfolio (2-3 examples of similar previous work demonstrating relevant branding and visual identity projects).
3. Technical proposal, including a brief methodology/ work plan and approach.
4. Itemized financial proposal indicating consultancy fee and a breakdown of expenses related to the assignment.  

1. Proposal Evaluation

Criteria

Weight

Proposed work plan, including clarity, relevance, quality of approach, and outline of deliverables and how they will be met

30%

Experience, including past performance and understanding of branding and visual communication for nonprofit organisations and/ or sexual and reproductive health organisations and/or corporate clients

25%

Quality, creativity, and originality of portfolio

20%

Capacity to deliver within timelines and handle multilingual outputs

15%

Please send your proposal by Thursday 19 November 2026 to the IPPFF Africa Regional Office via the email ippfarbids@ippf.orgwith the subject line "SHIFTS Project Brand Graphic Design_2026".

Important note: Please note that IPPFAR will deduct 5% withholding tax for local, Kenyabased individuals and 20% for non-Kenyan based individual consultants before issuing payments.  

IPPF is an equal-opportunity employer. As a leading global human rights organization focused on equality, empowerment, ending discrimination, and poverty eradication, we internally reflect social justice principles. We, as IPPF, strongly oppose racism in all its forms and resolutely go for a cultural change that will shift the existing imbalances in power and process. Applications are particularly encouraged from women, persons living with disability, and candidates openly living with HIV.

IPPF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees, volunteers, contractors and partners to share this commitment. Anyone employed with IPPF agrees to sign and adhere to IPPF’s Code of Conduct and Safeguarding (Children and Vulnerable Adults) Policy.

IPPF has been made aware of various fraudulent vacancy announcements circulated via e-mail from websites falsely stating that they are issued by or in association with IPPF. These correspondences, which may seek to obtain money from the recipients of such correspondence are fraudulent and IPPF does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training or any other fees).

Download the terms of reference