ABOUT US

Free to Run’s mission is to advance gender equity globally through running. We are a registered nonprofit/nongovernmental organization that has been operating community-led programs for adolescent girls and young women since 2014. We are known for delivering long-term, youth-led, progressive running, leadership, rights, and health programs directly to adolescent girls and young women living in protracted conflict zones. However, the longer-term impact of our work is building enduring social change – decreasing barriers to public participation, increasing women in leadership, and making power structures more equitable and inclusive. Free to Run identifies as an organization working at the intersections of feminism, human rights, development, and humanitarian interventions.

The organization is in a position of significant growth, in terms of our strategy, reach, impact, and operating budget. In 2024, we embarked on a new three-year strategic plan that positions us to reach 50,000 people by 2026. We will meet this goal through our work across three strategic pillars: direct service (EMPOWER), capacity building for local, women-led NGOs (EQUIP), and building a global movement of activists who are passionate about gender equity and running (MOVE).

POSITION OVERVIEW

Free to Run’s MOVE strategy was developed in late 2024 and aims to build a global movement of people who actively run for gender equity. This position plays a lead role in bringing this strategy to life by spearheading impactful campaigns and initiatives on a global scale.

The part-time Campaigns Manager will lead the development, execution, and evaluation of multi-channel campaigns, in line with the MOVE strategy. This position works cross-functionally to ensure Free to Run’s campaigns inspire action, recruit new running activists, engage Free to Run supporters, and amplify the stories and voices of our community.

This exciting new position is perfect for a creative and strategic thinker with ambition, big ideas and a background in digital marketing who thrives on building movements, engaging diverse communities, and delivering dynamic campaigns.

This role reports to the Director of Development and Communications and is a part-time, fully remote position that may require occasional travel. Hours are estimated at 15-20 per week, with flexibility for the right candidate. While candidates may be based anywhere in the world, a preference will be given to those based in North America, the UK, and Europe, given the location of Free to Run’s largest audiences and events. This role has the potential to grow into a full-time position in the future, as the MOVE strategy evolves.

CORE ACCOUNTABILITIES

1) Develop, refine, and track progress on Free to Run’s MOVE strategy (15%)

• Evolve the overarching MOVE strategy as needed, identify annual strategic priorities, and develop campaign timelines in collaboration with the Director of Development and Communications, ensuring full alignment across the organization

• Ensure all MOVE-related activities align seamlessly with the organization’s mission and broader fundraising, communications, and engagement goals

• Identify and pursue strategic partnerships to advance MOVE goals, with team support.

• Collaborate with the Impact and Learning Specialist to establish clear success metrics for MOVE and individual campaigns

• Monitor, evaluate, and lead learning discussions with the team on strategy and campaign performance

2) Lead the full life cycle of multi-channel MOVE campaigns on a global scale (60%)

• Lead the execution of the MOVE strategy through designing and executing high-impact campaigns and creative initiatives in collaboration with agency and/or corporate partners and the Free to Run team

• Draft strategic and creative briefs to guide campaign and initiative development where needed

• Project manage all elements of campaigns with a high degree of detail and forward-thinking, including the Safe Marathon annually in March, and all new campaigns developed in line with the MOVE Strategy

• Develop engaging content and digital assets for use across social media, email, blog posts, and website to ensure the visibility and success of campaigns across Free to Run channels

• Lead the development of paid advertising campaigns (Meta, Google Ads, other platforms as identified)

• Lead the development of a symbol or rallying cry for running as a form of activism

• Develop strategies to engage influencers and nurture these relationships to expand campaign reach and impact

• Build and maintain relationships with journalists and media outlets; respond to opportunities to elevate Free to Run’s mission and campaigns

3) Engage and nurture a global community of runners, activists, and Free to Run supporters (20%)

• Work with the Community Engagement & Fundraising Officer to test and implement new tactics to recruit individuals and groups into the movement, building on existing approaches like peer-to-peer fundraising, run club collaboration, and Free to Run alumni engagement

• Amplify extraordinary efforts and stories of individuals and groups within the Free to Run movement

• Ensure campaign participants are accurately tracked in the CRM and nurtured, in collaboration with the Development team

• Work with the Free to Run team to create new opportunities for existing supporters to get involved

4) Engage with the Free to Run Team (5%)

• Participate in weekly 1 on 1 meetings with manager

• Participate in performance planning, goal setting, and evaluation activities

• Liaise with key staff across functions of this position

• Attend team meetings and participate in strategic planning and evaluation meetings

LOCATION

The Campaigns Manager position is fully remote. Occasional local or international travel may be required to manage the execution of campaigns, attend Free to Run events, or attend meetings with campaign partners or the Free to Run team.

WORKING HOURS

The Campaigns Manager position is a part-time role, estimated at 15-20 hours per week. Due to the nature of the organization’s business, hours may fluctuate outside regular core hours with the possibility of some nights or weekends, depending on the needs of the organization. Some flexibility is required to accommodate calls and meetings across time zones.

COMPENSATION

The total annual budget for this part-time role is $20,000 to $25,000 USD. Based on an estimated 15–20 hours per week, the final hourly rate will vary depending on the candidate’s experience and location. Free to Run salaries are benchmarked against similar roles in the candidate’s geography.

EXPERIENCE AND COMPETENCIES

Below is what we are looking for as we evaluate applications.  Candidates don’t need to have all these experiences and competencies but should be able to display strengths across multiple areas.

Language:

• English (full fluency required – written and spoken). Other languages are appreciated but not required.

Experience:

• 3-5 years of professional experience in campaigns, marketing, communications, or movement-building roles

• Proven success in developing and managing multi-faceted campaigns

• Experience with grassroots activism or community engagement

• Familiarity with digital marketing tools, CRM databases, and social media platforms

• An eye for design and experience working with tools like Canva or Adobe Suite

• Experience working with media outlets, journalists and/or influencers to amplify campaign reach

• Experience developing copy and visual assets for campaigns, including content creation for website, organic social media, and email

• Experience running paid social media campaigns (Meta, LinkedIn) and Google Ads

• Experience in strategy development, measurement, and evaluation – including capturing detailed data on the success of campaigns

• Proven track record in supporting social justice, gender justice and/or human rights work, either professionally or voluntarily

Skills and Competencies

• Strong organizational and project management skills, with the ability to balance multiple priorities

• Exceptional written and verbal communication skills, including storytelling and content creation

• Creativity, initiative, and a passion for gender equity and movement-building

• A results-oriented mindset with the ability to self-organize, meet deadlines, and deliver on goals

• Demonstrated ability to work collaboratively with people from diverse racial, ethnic, geographic, religious, sexual orientation, gender, and generational backgrounds

• An interest in international girls’, women’s, and human rights

• Experience in running/outdoor sports is appreciated

Free to Run is an Equal Opportunity Employer. We don’t just accept differences — we celebrate, support and thrive on them for the benefit of our team, our programs, and our organizational strength. We are proud to be an affirmative action employer, committed to diversity, equity, and inclusion of ALL people in our hiring and employment practices. We encourage applications from people who have non-dominant identities based on race, ethnicity, migration status, ability, age, gender identity, sexual orientation, socioeconomic class, etc.

TO APPLY FOR THIS POSITION

Please prepare a cover letter and CV/resume in PDF form and submit your application via the form below.  Contact info@freetorun.org if you have any challenges with your submission.

This call for applications will be open until January 31, 2025.

Apply Now »

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