Zeeshan Khan
Manager Communications
Phone: +923018598542
- Location:
- Islamabad, Pakistan
- Sector:
- Communications
- Profile Created:
- 2 weeks ago
About me
I am an experienced communications professional with three master’s degrees in Development Studies, Public Policy and Governance, and Business Administration. Currently serving as Manager Communications at CPPA, I specialize in crafting strategic messaging and driving stakeholder engagement to support market transformation in Pakistan’s power sector.
My multidisciplinary background and leadership skills enable me to address complex challenges and deliver impactful results. Outside work, I am committed to personal development, focusing on fitness and maintaining a balanced lifestyle.
Skills
Education
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National Univeristy of Science & Technology (NUST) 2022 - Present
Executive Master's in Business Administration (EMBA)
I have cleared all course work for my EMBA degree with just one project submission remaining.
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National Defence University 2014 - 2016
M.Phil. in Government & Public Policy
I have passed a Master's in Philosophy of Government and Public Policy from the National Defense University, Islamabad. My thesis was titled Lack of entrepreneurial skills among students in Pakistan.
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IQRA University 2006 - 2008
Master’s in Science of Development Studies
I have passed a Master's in Development Studies from IQRA University.
Experience
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Central Power Purchasing Agency (CPPA) 2021 - Present
Manager Communications
Managed and executed the launch of a nationwide energy conservation awareness campaign with anticipated savings of PKR 15 billion. Increased combined digital outreach of the organization by 700% in a year. Recruited as a change agent to implement progressive communications strategy, including brand marketing and influencer/media relations. Effectively communicated with stakeholders to build trust and rapport, resolved conflicts in a constructive and professional manner, involved stakeholders in decision-making, and managed stakeholder expectations throughout the project lifecycle. Guided C-suite to pioneer the first holistic communication and sustainability policy for the power sector of Pakistan. Led cross-functional teams in different power sector organizations to develop and execute content strategies. Up to date on the latest content marketing trends and best practices.
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JAZZ (Formerly Mobilink) 2021 - 2021
Expert Digital Communications
Responsible for managing and analyzing the effectiveness of the digital presence and media campaigns of the company. Work closely with Regulatory and Corporate Affairs functions to formalize priority communication requirements of the company. Maintain strong linkages with GSMA, external Communication forums, Industrial and business councils etc. to drive the digital agenda for the organization.
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National Rural Support Programme (NRSP) 2018 - 2021
Manager Communication & Visibility
Maximized all digital/online presence of the organization and increased the organization’s social media presence by 300%. Efficiently coordinated communications with international donors for operational advocacy approaches. Developed approved communication and visibility strategy for EU-funded programs. Reviewed and approved internal communication and knowledge products organization-wide. Actively participated in donor meetings anticipating possible issues within the programme and crafted adequate responses to be shared with the donors. Led monitoring of ongoing programmes and interventions resulting in better cohesion between all stakeholders.
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Centre for Governance and Public Accountability (CGPA) 2017 - 2018
Advocacy Coordinator
Advocating with provincial Government officials of Khyber Pakhtunkhwa (KP) to support the implementation of the Right to Information (RTI) Law for proactive disclosure of data to its citizens. Representing organizational stance on KP RTI law at various forums, conferences and events. Establishing, maintaining and fostering working relationships with federal and provincial stakeholder agencies as well as allied organizations to promote the implementation of existing RTI laws. Communicating the project successes and achievements with international donors and agencies.
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Consultant 2016 - 2017
Public Relations & Image Management Expert
Responsible for creating and maintaining a positive public image for multiple clients. Build and maintain relationships with media outlets and journalists. Monitor and analyze media coverage. Manage crisis communication and reputation management. Identify and capitalize on opportunities for positive media coverage.
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Nordex Pakistan (Pvt.) Ltd. 2012 - 2016
Office Manager
Communicate with regional and global head offices as well as external partners to ensure that the operations run smoothly and efficiently. Ensure that all office policies and procedures are followed, and that the office complies with all global and local legal and regulatory requirements. Collaborated and executed a strategic marketing initiative with the German embassy for a 50-year development partnership. Managed and supervised the office staff, including hiring, training, and performance evaluations. Moderate internal and external discussion sessions with all involved stakeholders.
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Global Strategies (Pvt.) Ltd. 2010 - 2012
Media & Political Analyst
Collaborated with senior management to create effective communications and outreach campaigns for government bodies including the Office of the President, Ministry of Information & Broadcasting, Ministry of Foreign Affairs and Ministry of Narcotics Control. Developed the PakLOT project to mobilize youth for democratic security in Pakistan, inaugurated by the President of Pakistan. The aim was to create a fact-based branded effort by the Government to inform, engage and mobilize youth as a critical component for democratic security in Pakistan. Led the production of the “I AM PAKISTAN” campaign to promote a softer image of Pakistan globally. Tribune covered the video as the “Video of the Day” on 27th March 2011 (Click here for viewing). Appreciated by the Ministry of Narcotics Control (MONC) for strategic initiatives for staff development on media engagement, public relations & advocacy activities to improve messaging and increase public outreach.
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Individualland Pakistan 2010 - 2010
Research Associate
Responsible for conducting research and analysis on a variety of policy issues. Led a team of researchers to complete a research study on privatization in Pakistan in minimal time and resources. (Research study: Examining Privatization in Pakistan, 2006 – 2010) Conceived the idea of FIRM (Free independent Responsible Media). Drafted and aligned the complete proposal for a winning grant.
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Vertical Systems Inc. 2005 - 2010
Product Specialist & Coordinator
Act as the primary point of contact for product development and launch efforts, coordinating with various teams such as engineering, marketing, sales, and customer support. Support the development and launch of new products, including testing and quality assurance, beta testing, and product documentation. Enhanced customer experience with the product by continuously using feedback to improve the products.
Expertise
Honors & awards
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Nominated for International Visionary Leadership Program (IVLP) by US Embassy Pakistan 2012
Nominated for International Visionary Leadership Program (IVLP) by US Embassy Pakistan
Selected for the IVLP program under the “Activism through Social Media” initiative after being nominated by the PAS section of the US Embassy Islamabad. The nomination was based on my work with various government agencies to improve strategic communications via the use of social media.
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Muslim Leaders of Tomorrow 2009
Muslim Leaders of Tomorrow
The youngest of 14 delegates from Pakistan and selected from a pool of nearly 1,000 candidates from over 75 countries. It was organized by the American Society for Muslim Advancement (ASMA).