Whitney Speke
Phone: +254721884131
- Location:
- Nairobi Area, Kenya
- Sector:
- Communications
- Profile Created:
- 4 weeks ago
About me
As an accomplished Communications and Marketing Coordinator with eight years of hands-on experience in the media industry, I possess a proven track record of leveraging the dynamic landscape of digital and traditional media to drive impactful brand engagement strategies
Throughout my career, I have honed my skills in crafting highly-targeted communication strategies and campaigns tailored to amplify brand messaging in alignment with organizational goals and vision. My expertise extends to developing compelling narratives that resonate with diverse audiences, fostering social impact and community engagement.
Based in Nairobi, Kenya, I bring a deep understanding of local market dynamics and cultural nuances, enabling me to navigate and capitalize on emerging trends effectively. My commitment to staying abreast of industry advancements ensures that my approach remains innovative and results-driven.
I am enthusiastic about the opportunity to contribute my expertise, and I am confident in my ability to drive impactful communication initiatives that elevate the organization’s brand presence and foster meaningful connections with stakeholders.
Skills
Education
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Busoga University 2010 - 2013
Bachelors of Mass Communications
I have a Second Class Upper Degree in Mass Communication Major in Journalism and Minor in Public Relations
Experience
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Africa Collect Textiles 2022 - 2024
Communications Manager
• Designed and executed comprehensive communication plans that increased ACT's initiative engagement by 30% within the first year. • Produced high-quality, engaging content for the website, social media, newsletters, and press releases, resulting in a 25% boost in brand visibility and a 20% increase in social media followers. • Cultivated strong relationships with top-tier media outlets, securing over 17 media placements and generating significant positive coverage of ACT’s activities and impact stories. • Strategically planned and managed awareness campaigns that increased public awareness of sustainable fashion and textile recycling by 40%. • Strategically planned and managed awareness campaigns that increased public awareness of sustainable fashion and textile recycling by 40%. • Successfully organized and promoted over 20 events, including collection drives, workshops, and community outreach programs, leading to a 50% increase in event attendance and participation. • Engaged stakeholders through regular updates and collaborative projects, enhancing overall mission support and involvement. • Engaged stakeholders through regular updates and collaborative projects, enhancing overall mission support and involvement.
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Standard Media Group 2020 - 2023
Digital Reporter
• Spearheaded the design and execution of comprehensive communication plans, achieving a 30% increase in brand visibility and a 25% boost in audience engagement across multiple platforms within one year. • Cultivated and maintained strong relationships with local journalists, editors, and influencers, resulting in a 40% increase in positive media coverage and a 15% reduction in press inquiry response time. • Produced high-quality, engaging pieces of content for social media, newspaper, and the company website, ensuring consistent messaging and brand voice that led to a 20% increase in audience interaction. • Oversaw internal communication channels, implementing initiatives that improved employee awareness and engagement by 35%, fostering a cohesive and informed workforce. • Directed the layout and integration of multimedia assets, enhancing content appeal and driving a 20% increase in user interaction and engagement metrics. • Ensured content accuracy and quality through meticulous proofreading and editing, maintaining brand integrity and credibility across all digital channels. • Collaborated with cross-functional teams to optimize content strategy and execution, leveraging diverse skill sets to drive continuous improvement and innovation. • Oversaw internal communication channels, implementing initiatives that improved employee awareness and engagement by 35%, fostering a cohesive and informed workforce.
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Diani Reef Beach Resort and Spa 2018 - 2020
Digital Manager
• Formulated and implemented comprehensive communication strategies, resulting in a 20% increase in guest engagement and improved alignment with the resort's business goals and brand identity. • Successfully cultivated and maintained relationships with over 50 local and international media outlets, leading to a 30% increase in media coverage and enhanced promotion of the resort's offerings and events. • Directed the creation and execution of engaging social media campaigns across platforms such as Facebook, Instagram, and Twitter, achieving a 40% growth in social media followers and a 25% boost in online guest interactions. • Designed and produced high-quality marketing materials, including brochures, newsletters, and promotional videos, ensuring consistent branding and messaging that contributed to a 15% increase in guest inquiries and bookings. • Developed and distributed effective internal communications, including newsletters, memos, and updates, resulting in a 10% improvement in employee engagement and alignment with the resort's vision. • Planned and executed over 20 successful resort events and promotional activities, enhancing guest satisfaction by 35% and fostering strong partnerships with local businesses. • Developed and implemented crisis communication plans that effectively handled media inquiries and disseminated accurate information, protecting the resort's reputation during emergencies and minimizing negative impact. • Conducted regular assessments of communication strategies and campaigns, utilizing metrics and guest feedback to refine approaches, leading to a 20% improvement in campaign effectiveness and guest satisfaction.
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Access Leo Burnett 2015 - 2018
Digital Account Manager
• Directed online marketing initiatives, leveraging paid advertising, search optimization, and content marketing to achieve targeted KPIs and drive brand visibility and engagement. • Integrated diverse content formats across online and offline communication channels, optimizing content distribution to maximize audience reach and engagement. • Collaborated cross-functionally with analytics, creative, and paid search teams to develop and execute integrated marketing campaigns, delivering measurable results and ROI. • Managed client relationships and workload effectively, ensuring client satisfaction and adherence to project budgets and timelines. • Project managed the end-to-end development of marketing strategies, from milestone definition to asset collection and approval, driving seamless execution and alignment with brand standards. • Analyzed marketing trends and performance data, extracting actionable insights to inform strategic decision-making and optimize campaign performance, resulting in enhanced ROI and business outcomes