Tendai Chapota Musariri
Phone: +260 977169658
- Location:
- Lusaka, Zambia
- Sector:
- Advocacy
- Profile Created:
- 3 weeks ago
About me
I am a strategic communications and campaign management professional with a background in media planning, brand strategy, and digital marketing. I have experience in both commercial and social impact sectors, allowing me to craft data-driven, high-impact campaigns that drive audience engagement and behavioral change.
With expertise in media buying, content strategy, advocacy, and project management and evaluation, I have successfully led campaigns for top brands like First National Bank, Absa Bank Zambia and Yango Deli, as well as public health and social initiatives such as the Samala Umoyo campaign. My ability to analyze market trends, negotiate with media partners, and optimize multi-platform campaigns has consistently delivered measurable results.
I am passionate about using storytelling, media strategy, and behavioral insights to create meaningful connections between brands, organizations, and their audiences. I thrive in fast-paced, impact-driven environments and bring a combination of strategic thinking, creativity, and analytical expertise to every project.
I am looking for opportunities where I can apply my skills in a global setting, collaborate with like-minded professionals, and continue driving innovative and results-oriented communication strategies.
Skills
Education
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University of Capetown 2023 - 2023
Digital Marketing Short Course
This online course helped me gained hands-on experience in digital marketing strategy, content creation, SEO, social media marketing, and analytics. I developed skills in leveraging digital platforms to drive engagement, optimize campaigns, and measure performance using data-driven insights. This course strengthened my ability to create effective digital marketing plans tailored for both commercial brands and social impact campaigns.
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National Institute for Public Administration 2021 - 2021
Advanced Certificate in Project Planning Monitoring & Evaluation
With this certificate I earned a solid foundation in project planning, monitoring, and evaluation, with a focus on tracking impact, optimizing resources, and improving program effectiveness. It helped me develop skills in designing project frameworks, setting measurable KPIs, and using data-driven insights to guide decision-making. This certification has been valuable in managing campaigns, analyzing media performance, and ensuring strategic execution in both commercial and social impact projects.
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University of Lusaka 2020 - Present
Bsc in Politics and International Relations
I am finalizing my Bachelor of Science Degree in Politics and International Relations from the University of Lusaka
Experience
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Development Media International 2024 - Present
Campaign Officer
I lead the execution and monitoring of national social impact campaign called the Samala Umoyo (Protect your health) initiative. I am responsible for media planning, partner engagement, campaign impact assessment, and audience research to ensure optimal reach and effectiveness. I collaborate with stakeholders to align campaign strategies with behavioral change objectives.
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Denstu Zambia 2023 - 2024
Account Lead and Media Buyer
I managed media strategy, planning, and buying for high-profile clients, including Absa Bank Zambia and Yango Deli. I led negotiations with media partners, optimized media placements for maximum ROI, and ensured cross-functional collaboration with finance, creative, and media teams. Developed and executed data-driven media campaigns across TV, radio, OOH, digital, and print while ensuring seamless campaign execution and reporting.
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TBWA/ Altitude Zambia 2022 - 2023
Account Manager
I oversaw the creative development and execution of client campaigns at a leading creative agency. Managed a team of creative designers and copy writers, ensuring alignment between client objectives and agency output. Acted as the primary liaison between the agency and clients – MTN and First National Bank, overseeing brand strategy, campaign conceptualization, and execution across multiple platforms.