Rohit Babbar
Business Head (Digital & PR)
Phone: +919582046020
- Location:
- Uttar Pradesh, India
- Sector:
- Communications
- Profile Created:
- 4 months ago
About me
A seasoned marketing communication professional who is awarded by the Govt of India for giving his professional contribution to the Prime Minister’s various Nation Building Programmes. Accomplished, senior communication professional with broad communication experience, encompassing strategic consulting, qualitative & quantitative research, creative development, media planning & buying, content development, public relations (print and TV), ATL/BTL activities, digital marketing, and with ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment, focused on achieving continuous, improved business performance.
Skills
Education
-
NIMES 2007 - 2009
MBA (Advertising Management and Mass Communications)
Experience
-
Maverick Advertising 2023 - Present
Business Head, Digital and PR
• Managing media budgets across various domains including print, outdoor, radio, digital, and TV for different clients. • Analyzing the effectiveness of campaigns using various offline and online tools. • Negotiating the best rates with media houses and agencies to optimize advertising spend. • Overseeing brand communication materials delivered to clients, ensuring they adhere to brand guidelines. • Developing tailored communication plans aligned with client objectives. • Refining brand messaging and positioning for consistency and resonance. • Building relationships with journalists, securing press coverage, and managing media inquiries. • Creating engaging content across various channels to drive brand awareness. • Providing guidance on social media strategy and content creation. • Assisting in managing messaging and communications during crises or reputation challenges. • Tracking and measuring the effectiveness of communication efforts using relevant metrics. • Conducting sessions to enhance team communication skills and knowledge. • Building and maintaining relationships with key stakeholders through effective communication. • Providing insights and recommendations for ongoing optimization and innovation. • Planning, budgeting, and allocating media resources to maximize results (ROI).