Lynet Igadwah

Communications and media specialist

Phone: +254 724168325

  • Location:
  • Nairobi Area, Kenya
  • Sector:
  • Communications
  • Profile Created:
  • 4 months ago

About me

I am a dynamic communications specialist with over 16 years experience in communication management across health, finance, technology, education, policy and enterprise. With demonstrated ability to drive brand recognition, influence public discourse and engage audiences.

Education

  • Aga Khan University 2021 - 2022

    Master of Arts in Digital Journalism

    Ranked in the top 10% of my class in the MA Digital Journalism program at Aga Khan University, demonstrating strong academic performance and commitment to excellence.

  • Egegrton University 2005 - 2007

    Bahelor of Arts in Communication and Media

    Earned a Second Upper Division honors degree in BA Communication and Media from Egerton University, reflecting strong academic performance and expertise in the field.

Experience

  • Sasa Media Services Ltd 2023 - 2024

    Communications and Media Consultant

    Duties and responsibilities included; 1.Developing and implementing comprehensive communication strategies 2. Managing internal and external communication channels, including websites & social media platforms. 3. Conducting market research and analysis to identify target audiences & industry trends 4. Collaborating with cross-functional teams to align communication efforts 5. Monitoring and evaluating the effectiveness of communication campaigns 6. Building and maintaining strong media relationships, securing positive media coverage, and proactively managing media inquiries. 6. Conducting interviews to gather information and insights for compelling and accurate multimedia storytelling. 7. Writing and editing articles, scripts, and social media captions with attention set standards. 8. Providing clients with strategic guidance and consulting services on content creation, distribution, and audience engagement strategies. Key Achievements include; 1. Grew the subscriber base of the clients’ monthly newsletter by 40% in one year through targeted content and engagement strategies. 2. Increased website traffic by 35% for the Universities Fund(UF) over a year by optimizing content for SEO and launching targeted online advertising campaigns. 3. Successfully developed a brand manual for the Teachers Service Commission (TSC) 4. Organized and promoted a high-profile conference on solarisation attended by over 300 industry leaders and policymakers, resulting in extensive media coverage.

  • Nation Media Group (NMG) 2018 - 2023

    Senior development reporter/Editor

    Duties and responsibilities included; 1.Overseeing the creation of compelling news and insightful feature stories 2. Spearheading the development of content plans, generating innovative story ideas, and guiding coverage 3. Conducting rigorous interviews, research, and investigations to uncover pertinent information 4. Galvanizing a team of junior reporters, providing mentorship and fostering professional growth 5. Leveraging social media platforms within the NMG to amplify the visibility and reach of published stories 6. Cultivating robust networks of influential stakeholders, including multilateral donors, senior government officials, private sector leaders, and NGO figures 7. Developing and implementing strategic communication plans to enhance the organization’s brand reputation and public perception. 8. Writing, editing, and proofreading news articles, opinion pieces, and analysis reports 9. Monitoring and analyzing development trends, policies, and initiatives to identify emerging stories and provide in-depth analysis for readers. 10. Engaging with readers, responding to comments and inquiries, and building a solid rapport with the audience. 11. Conducting fact-checking and verifying information to maintain the credibility and integrity of the news content. Key Achievements; 1. Contributed to increasing online readership of the business section by 30% over a 5-year period through engaging content and targeted social media promotion. 2. Broke several high-profile stories on healthcare, agriculture and education sectors resulting in policy changes and saved the government an estimated Sh500 million annually. 3. Produced over 250 articles annually covering various beats that were syndicated in niche publications including The Business Daily, Daily Nation, and The East African. 4. Achieved an average article engagement rate of 10% on the news website, surpassing the industry average of 6% Grew the publication’s X following by 10,000 in 12 months through strategic use of breaking news and live event coverage.

  • Nation Media Group (NMG) 2013 - 2018

    News and features correspondent

    Duties and responsibilities included; 1.Deliver high-quality, meticulously researched content for NMG’s platforms Pursuing impactful stories in Parliament, education, and health sectors. 2. Researching and verifying information from multiple sources to ensure the accuracy and credibility 3. Interviewing key individuals, experts, and eyewitnesses to gather firsthand accounts and insights for news articles. 4. Utilizing multimedia tools and platforms to enhance news coverage 5. Collaborated with photographers and videographers to ensure comprehensive multimedia coverage Key Achievements; 1. Selected among three journalists from Kenya for the Tony Elumelu fellows program for consistently reporting on startups and enterprises 2. Contributed to enhancing the reputation of NMG platforms for journalistic excellence and reader trust. 3. Acknowledged by peers and industry organisations for contributions to journalism and communications

Expertise

Strategic communications planning and management
Media Relations:
Content creation
Brand management
Crisis communication
Stakeholder engagement and management
Digital and social media marketing
Project management

Languages

English
Proficient
Kiswahili
Proficient