Bachelor of Arts in Journalism and Media Studies

Marketing and Communications Officer

• Developing and executing marketing plans aligned with PBTC’s goals, including conducting market research and targeting audiences. • Managing website content, running digital campaigns, and optimizing SEO to enhance user experience and ROI. • Overseeing social media presence by creating, scheduling, and tracking content performance. • Acting as the primary client contact, handling media relations, and preparing press materials. • Organizing and promoting events like training sessions and webinars, ensuring smooth logistics and attendee engagement. • Designing in-house graphics and maintaining brand consistency across all materials. • Collaborating with teams to align marketing strategies with business goals and analyzing performance metrics. • Managing marketing budgets and allocating resources efficiently to achieve objectives. • Handling office administration tasks, such as scheduling and managing inventory.

Digital Marketing Assistant

• Led social media campaigns and created engaging content in consultation with beneficiaries, boosting engagement and brand visibility. • Conducted digital skills training for SME owners, enhancing business operations and addressing gender issues through Sexual and Gender-Based Violence and Gender Action Learning Systems training. • Mobilized community groups and established new ones to expand project impact while advocating for community needs in program planning and resource allocation at the county level. • Collaborated with HQ Communications to document case studies and success stories, showcasing training outcomes. • Managed crisis communications and resolved issues promptly, maintaining a positive online reputation. • Analyzed and tracked performance metrics of social media campaigns and website traffic to refine strategies and improve engagement for beneficiaries. • Partnered with cross-functional teams to identify growth opportunities and enhance brand visibility for project beneficiaries. • Prepared and submitted project activity reports, highlighting areas for operational improvement.

Communications Intern

• Managed the University’s social media account by not only curating timely and engaging content but also responding to comments and direct messages in an appropriate fashion. • Managed the University’s central and faculty websites by not only creating timely and engaging content but also updating existing content on various faculty and department websites. • Supported administrative functions, including preparing files, submitting documents to government offices, and tracking inventory of university publications. • Coordinated and executed various events by overseeing the entire process from concept to completion and providing comprehensive event coverage and photography services. • Engaged with various stakeholders to provide ongoing support and communication, fostering a strong school-community relationship. • Tracked and analyzed user engagement, satisfaction scores, and gave recommendations on strategies for improvement. • Monitored and distributed emails received through The University of Nairobi general email address. • Assisted in speech-writing for high-profile events for the Vice Chancellor, Director of Corporate Affairs, and Chief Operations Officer. • Managed inventory by keeping records of the University’s publications and marketing products. • Established and maintained relationships with embassies, companies, NGOs, and other stakeholders to promote the institution.