Emmanuel Kasyanju
GENERAL MANAGER
Phone: +255621131111
- Location:
- Mbeya, Tanzania
- Sector:
- Consulting
- Profile Created:
- 2 weeks ago
About me
A results-driven Operations and Business Development Expert with over 10 years of progressive experience in Project Management, Sales & Marketing, Events, and Stakeholder Management across diverse industries, including FMCG, Telecommunications, Gambling (Offline & Online), Media, and Non-Profit Organizations. Known for developing and executing successful business strategies, driving revenue growth, and strengthening customer dominance, I bring a proven track record of leadership, innovation, and operational excellence.
I have successfully led high-impact projects, established strategic partnerships, and secured multi-million-dollar sponsorships, demonstrating exceptional negotiation, business acumen, and financial oversight. Adept at managing large-scale events, campaigns, and community empowerment programs, I have worked with government agencies, donors, and international organizations to drive socio-economic impact and sustainability.
With strong analytical and problem-solving abilities, I have optimized business operations, developed market expansion strategies, and introduced innovative solutions for customer acquisition and retention. A natural leader, I excel in team motivation, talent development, and cross-functional collaboration to achieve organizational goals.
Key Strengths & Expertise:
✅ Operations & Business Management – Strategic planning, efficiency optimization, and policy development
✅ Project & Event Management – End-to-end execution of corporate and community-driven events
✅ Sales & Marketing Leadership – Customer acquisition, B2B/B2C marketing, and affiliate partnerships
✅ Stakeholder Engagement & Fundraising – Building strong relationships with sponsors, donors, and business partners
✅ Financial Oversight & Compliance – Budget planning, cost control, and revenue growth strategies
✅ Negotiation & Strategic Partnerships – Securing high-value contracts, sponsorships, and media collaborations
✅ Team Leadership & Talent Development – Mentoring and coaching high-performing teams
✅ Digital & Social Media Marketing – Leveraging online platforms for brand visibility and customer engagement
A visionary professional passionate about innovation, sustainability, and community empowerment, I am always seeking new challenges and opportunities to make a lasting impact in business and social development.
Skills
Education
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Mzumbe University 2013 - 2015
MASTERS OF BUSINESS ADMINISTRATION IN CORPORATE MANAGEMENT
I have passed a Masters in Business Administration majoring in Corporate Management
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TANZANIA INSTITUTE OF ACCOUNTANCY 2009 - 2012
Bachelor Degree in Accounting
Experience
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TULIA TRUST 2023 - Present
GENERAL MANAGER
Organizational Management: • Ensuring that TULIA TRUST maintains focus and consistency in delivering high-quality activities throughout the year, aligned with the organization's vision, mission, and core values as outlined in its Strategic Plan. • Regularly updating organizational policies, procedures, and legal guidelines. • Cultivating a positive work environment, proactively preventing and resolving any issues that may arise. • Supervising the work of Community Assistance Manager, Community Economic Empowerment, Finance, Admin, Communication and Digital specialist, and other team leaders, offering guidance, motivation, and support to maximize their performance. • Analysing challenging situations and provide solutions to ensure the organization's sustainability and growth. • Ensuring the availability of performance appraisals, staff training, and opportunities for professional development. • Fostering connections and network with other local, regional, and international organizations that share similar goals. • Assisting in promoting TULIA TRUST activities throughout the year. Financial Oversight: • Overseeing the financial performance of the organization, implementing sound management procedures. • Developing and executing comprehensive business plans with clear timelines and budgets. • Strategically plan cost-effective operations and market development activities. • Preparing quarterly summaries and annual reports. Fundraising and Resource Mobilization: • Devising and execute effective fundraising strategies in alignment with the five-year plans. • Creating budgets and raise funds for the annual TULIA TRUST events Mbeya Tulia Marathon, Tulia Trust Traditional Dance Festival, TT Street Dance. • Cultivating enduring, trustworthy relationships with embassies, donors, business partners, government authorities, and other stakeholders. • Ensuring timely invoicing, delivery, and acknowledgment of funders' contributions (financial or in-kind) according to contracts and agreements. 03/2023 – NOW • Researching potential new funding sources, prepare and submit grant applications or sponsorship packages, maintaining regular meetings and follow-up as necessary. • Advising and facilitate the growth of self-generated revenues to diversify income streams, including tickets and passes, merchandise, film permits, broadcasting rights, advertising, and commissions. Monitoring & Evaluation: • Continuously monitor and evaluate organizational activities, generating reports for donors and sponsors as needed.
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FEEDLANCE TANZANIA 2022 - 2023
CHIEF OPERATING OFFICER
Directed daily business and administrative operations, streamlining procedures to enhance operational efficiency. • Oversaw key functions including supply chain management (production, logistics, and procurement), finance, compliance, and marketing to drive organizational success. • Collaborated with executive management and stakeholders to secure capital and implement growth-oriented business strategies. • Assessed company performance and developed strategic recommendations for improved outcomes. • Supervised the recruitment process to attract top talent and minimize employee turnover. • Established and implemented policies to align with and promote the company’s vision and culture. • Conducted comprehensive research to analyze organizational dynamics and customer needs for informed decision-making. • Monitored industry trends and changes to ensure the organization remained competitive and adaptable. ACCOMPLISHMENTS- • Optimized Business Processes: Identified operational bottlenecks and implemented streamlined workflows, resulting in significant time and cost savings while ensuring seamless company operations. • Enhanced Productivity and Profitability: Introduced performance metrics and employee incentive programs, driving higher efficiency and contributing to increased organizational profitability. • Fostered Business Growth: Identified new market opportunities and successfully spearheaded expansion initiatives, contributing to the company’s growth and competitive positioning. • Developed Talent and Leadership: Mentored and developed employees through targeted training and professional development programs, building a skilled and capable workforce. • Implemented Compliance Procedures: Established comprehensive compliance protocols to ensure adherence to tax regulations (PAYE, corporate taxes, WCF, service levy) and acquired mandatory certifications, including OSHA and fire safety compliance.
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QUANTUM INFINITY (TV3, ST BONGO &COCONUT FM) 2021 - 2022
HEAD OF BUSINESS DEVELOPMENT AND MARKETING
ACCOMPLISHMENTS- - Secured Contract from ZFF to broadcast Zanzibar First Division league on TV3 to support the development of sports in Zanzibar. - Participated in restructuring of Coconut FM Zanzibar starting from Renovation to changing of programs line up: - Developed talent: I established a sales and marketing department and recruited staffs, trained them to build a reliable Team which helped the company growth - Conducted extensive research and identified lucrative business opportunities, opening new markets and growth areas that aligned with emerging trends, resulting in increased revenue streams and expanded customer base. - Directed and guided the daily operations of the marketing team and sales executives, fostering an environment of high performance and collaboration that led to consistent achievement of targets and objectives. - Skillfully negotiated and secured valuable deals with potential sponsors and media agencies, facilitating agreements for the production of compelling promotional materials and impactful advertising campaigns on behalf of clients, thereby enhancing brand visibility and engagement. - Played a pivotal role in the seamless organization of Miss Tanzania 2022, showcasing exceptional project management skills and contributing to the resounding success of the event. Additionally, served as a key committee member for the Miss Tanzania 2023 organization team, spearheading proposal preparation and effectively acquiring sponsors to ensure the event's excellence. - Monitored and evaluated the outcomes of marketing campaigns, proactively adjusting strategies as needed to consistently deliver business benefits punctually and within budget, resulting in enhanced campaign effectiveness and optimal return on investment. - Facilitated crucial negotiations with the Zanzibar Football Federation to secure live broadcasting rights for Zanzibar First Division League matches, a milestone achievement that significantly elevated the league's exposure and popularity. - Authored comprehensive project commercial proposals and strategic plans, including those for prestigious initiatives like Miss Tanzania, Zanzibar First Division League, Championship League, TV3 Profile, ST BONGO Profile, and Program Special Rates, showcasing exceptional written communication skills and strategic foresight. - Spearheaded lead generation, sales efforts, and client relationship management, fostering robust connections that translated into increased sales figures and strengthened brand loyalty. - Orchestrated the identification, development, and execution of impactful strategic partnerships, leveraging a keen business acumen to establish mutually beneficial collaborations that contributed to organizational growth and market expansion.
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USAID-BORESHA AFYA PROJECT 2021 - 2021
CONSULTANT
Supported by coming up with strategies of how to collect data for preparation of final report of USAID- BORESHA AFYA PROJECT in Njombe Region and also to have continuation of the project even after the end of the project by creating a routine task. We had to the following • In collaboration with respective RHMTs and CHMTs strengthened HIV Facility Index case testing, Enrolment on ART, improve continuity in treatment and Improve HIV Viral Load Monitoring. • Updating patient’s files data entry and clear all CTC data entry backlog. • In charge with cleaning and confirm actual Index clients (Biological children and sexual partner) from HTS register, Elicitation forms and Index counter books. • In charge with checking and Confirming proper documents of CTC2 cards. • Supporting HCW’s to arrange patient files as per national guideline (Active patient’s vs Dead, TOs and IITs • To help with assisting health care providers in Identifying eligible sexual partners and biological children for HIV Testing (Index Case Testing) from patient’s files. • To assist health care providers in Identifying eligible for HVL testing, filling in request forms and colour code the patient’s file for easy Identification. • To Assist health care providers to identify clients eligible for MMD and colour code the patient’s files for easy identification
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DICE (DEVELOPING INNOVATIVE COMMUNITY EMPOWEREMENT CONSORTIUM) 2021 - 2021
CONSULTANT
DICE objective - To drive innovation through managing a network of knowledge alliances between Higher Education Institutions, enterprises, NGOs, As a consultant, I worked together with Dice member at Teofilo Kisanji University on the TAXPAYERS EDUCATION PROGRAM ON VOLUNTARY TAX COMPLIANCE AMONG SMALL AND MEDIUM ENTERPRISES • I prepared all necessary documents for the project from a Proposal, Plans, project Log frame. • Built relationship with other stakeholders such as Local authority, TRA Mbeya, Media Houses such as Highlands FM and Mbeya City Council. PREPARED THE WHAT FOR THE PROJECT- (Verifiable Indicators) Identify the level of taxpayer education among the SME’s, Identify the effect that, the level of taxpayer education, has on voluntary tax compliance among the SMEs, Identify the taxpayers’ attitudes and the factors influencing it influenced taxpayers’ compliance behavior among SMEs business income earners, Identification of suitable partners TRA, Media & community based partners such as Venue Owners, Development of the initial narrative for launching the program, Finalisation of draft proposal & operational budget PREPARED THE HOW FOR THE PROJECT- (Means of Indication) To examine the effect of taxpayer education among the SMEs, To establish the effect of the level of taxpayer education on the level of voluntary tax compliance, among the entrepreneurs, To examine the taxpayers’ attitudes and the factors influencing it, and the way it influenced taxpayers’ compliance behaviour among SMEs business income earners, Finalise partners who may be interested to develop the model for training and plan for conducting Trainings, partners, budgets & Partner's contributions in kind agreed & Signed off
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PARIMATCH AFRICA 2018 - 2021
COUNTRY MARKETING MANAGER
Optimised profitability to meet marketing objectives and drive product line growth from concept through product life cycles. • Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with potential customers. • Owned the end-to-end process of customer acquisition and operational metrics and delivered regular insights to the business; defined and delivered techniques to improve the funnel performance for conversion. • Monitored campaign success, adapting strategy as needed to ensure business benefits were consistently delivered on time and to budget. • Managed internal web-based demand generation campaigns by collaborating with internal channels to drive brand consistency and best practices. • Conducted market research to rationalise category and segment opportunities. • Managed the delivery of marketing activities such as Activation programmes, product placement and content Creation, working collaboratively with key stakeholders to ensure campaigns were expertly planned and executed. • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Parimatch market to maximise outreach. • Realised greater team efficiency and effectiveness by creating award-winning programmes, strategies, and sales tools from concept to completion. • Worked closely with Product Managers to develop accurate and cost-effective product marketing plans, analysing results to adjust marketing efforts as needed. • Supported development and implementation of a cohesive marketing strategy, identifying macro trends, complex challenges and opportunities for Parimatch to drive sales. • Monitored competition (acquisitions, pricing changes and new products and features), Develop brand, products and services awareness; Ambassador, Influencers, Media Buying, Event Sponsorship, Retail. • Improved SOV and TOMA, by focusing on ATL, TTL and BTL marketing in areas with our clientele by launching Activations campaigns, Partnership programs with Bars, Jogging clubs grass roots focus, Bajaji Branding, Banda to Banda, and Adverts placement and standardisation of marketing collaterals, with Minimal initial cost. ACCOMPLISHMENTS- - Managed retail operations of 49 retail shops all over the Country and managed more than 180+ staffs who were Cashiers, shop managers, Territory managers and at the back office I had a team of 6 staffs. - Contributed to company growth by registration of more than 200,000 active subs - Initiated MLM project which was new to the Industry and it brought a positive impact to the company by improving brand TOMA AND SOV - Developed talent: I established a sales and marketing department and recruited staffs, trained them to build a reliable Team which helped the company growth
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HALOTEL TANZANIA 2014 - 2018
DEPUTY DIRECTOR BUSINESS DEVELOPMENT
Recruited distribution channel, determined when product to be distributed, where to send and what volume to be distributed. • Built relations with distribution channel while liaising with product department to develop, design and select product for retail roll-out. • Spearheaded sales meetings with staff, and Distribution channel • Achieved the Region's revenue and profitability quotas for Halotel products as they are sold into all customer segments within Region including expanding customer base. • Directed selling activities within the Region, inclusive of resource deployment and customer interactions. • After business Launch we achieved registration of more than 160,000 new customers in all Districts of Mbeya region within first 3 months. • Actualized strategies to continuously improve customer service, company or brand visibility and Halotel Product and Service] provided. • Collected customer and market feedback and reported information to company leadership. • Led a team of sales representative • Actively explored business opportunities to increase sales volume. • Identified potential markets, sales channels, competition and propose effective sales strategy plan for account expansion & development to achieve monthly and quarterly sales targets & KPIs. • Established network and build good rapport with new clients. • Conceptualized strategic business plan that expands company’s customer base. • Present relevant sales & operations reports and forecasts to the management team.
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ALAF GROUP 2012 - 2014
ASSISTANT ACCOUNTANT