Claudio Tanca
Senior Director of Communications
Phone: +1
- Location:
- Virginia, United States
- Sector:
- Communications
- Profile Created:
- 2 weeks ago
About me
Strategic communications leader with 15+ years driving reputation excellence and media engagement for various organizations in a global environment. Proven track record revitalizing organizational narratives, managing high-stakes media relations, and orchestrating internal/external communications that advance business objectives. A crisis-tested spokesperson who has rebuilt brand positioning, doubled digital engagement metrics, and led cross-functional teams to deliver measurable impact. Multilingual executive adept at transforming complex stories into compelling content that resonates with diverse stakeholders.
Skills
Education
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Georgetown University, Edmund A. Walsh, School of Foreign Service 2003 - 2005
Master of Science in Foreign Service
Concentration in International and Business and Government Relations
Experience
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Global Export Network 2011 - 2011
Project Manager, Market Research and Corporate Communications
* Management: Managed multiple priorities and an investment portfolio of over $1,000,000 by analyzing industry trends and market conditions for international companies interested in entering or expanding their presence in the US. * Business Development: Created a strategic partnership between GEN and the Italian Chamber of Commerce to organize business roundtables and trade shows in the US, resulting in referrals and sales of business services for over $250,000 (50% of net revenues in 2011).
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Soriano Consulting Group 2012 - 2014
Project Manager, Global Market Research
* Brand Management: Orchestrated and implemented an online communications and marketing campaign that leveraged social media platforms to reposition the brand identity, boosting brand equity by 30% and business wins by 20%. * Corporate Communications: Managed a team of 7 international consultants to create marketing plans and communication strategies for a dozen startups, from retail to technology, which helped fundraise over six million dollars.
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Global Alliance for Surgical Obstetric Trauma and Anaesthesia Care (G4 Alliance) 2023 - Present
Executive Director
Lead the organization and coordinate with international members, agencies, and vendors, including strategic counsel, finances, fundraising, member relations, events, program management, governance, marketing, and website development. * Strategic Leadership / Change Management: Rebuilt the organization’s financial stability by expanding membership, +40% revenues vs. 2023, and 15% new members in 2024, including corporations and major international NGOs. * Fundraising: Designed, launched, and managed the first digital fundraising campaign, which boosted the G4 Alliance’s visibility on social media channels in less than two months and increased revenues by 5%. * Digital Engagement: Created and implemented a one-year digital communication strategy, revamping the website and creating and posting social media content, which organically boosted reach by over 100% and engagement by over 150%. * Team Management and Development: Mentor and lead a 5-person team of staff and G4 Alliance fellows in creating communications, media relations, marketing, social media strategies, and content. * Social Media Management: Create and implement a comprehensive communications and stakeholder engagement strategy that doubled social media impressions, tripled engagement, and connected with global donors and partners. * Special Events Management: Organized side events at the 2024 WHO World Health Assembly, including the logistics for the launch of the Operative Encounter Registry, and presented as a speaker and panelist at US and EU conferences. * Partnership / Issue Management: Negotiated and signed a Memorandum of Understanding with the WHO to implement the Operative Encounter Registry and the Community of Practice for health systems strengthening in LMICs.
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World Bank Group, Global Partnership for Education (GPE) 2023 - 2023
External Affairs and Donor Relations Senior Adviser (Short-term consultancy)
* Stakeholder Engagement: Developed and led innovative advocacy, stakeholder engagement, and strategic communications and coordinated with headquarters to disseminate research and white papers. * Content Development: Translated political intelligence, policy information, and programmatic data into salient briefs and persuasive talking points for GPE leadership.
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Campaign for Tobacco-Free Kids (CTFK) 2014 - 2023
Associate Director International Communications
Led the international communications and advocacy activities and managed 6 to 10 in-country officers for the organization on three continents. * Media Training: Trained 50+ executives for broadcast media interviews; delivered tailored sessions, boosting positive coverage by 30% in traditional and online media. * Digital Engagement: Managed the online presence and communications for a CTFK campaign in India, resulting in larger graphic health warnings and a smoking prevalence drop to 17% in 2021. * Advocacy and Journalism Training: Delivered advocacy and journalism training in three languages to over 1,500 tobacco control activists from 20 countries, increasing media coverage and strengthening advocates capabilities and skills. * Crisis Management: Led a rapid response to a crisis for CTFK’s largest donor, who faced allegations of interference in India’s legislative process. Developed a crisis protocol to manage reputational risks and guide future responses. * Interdisciplinary Approach: Coordinated research, legal, and policy advocacy efforts to devise and implement integrated communications and advocacy strategies, which lead to stronger smoke-free laws in Ukraine, Bangladesh, and Mexico. * Youth Development: Organized special events like the first Global Young Ambassadors Summit with youth leaders from 17 countries in Istanbul that led to the creation of the Global Tobacco Control Youth Network. * Content Development: Produced public content for media relations and press conferences, such as press releases, talking points, editorials, event collateral, marketing material, position papers, blogs, Twitter posts, and video interviews. * Media Relations: Gained media coverage for CTFK news stories in major international and local outlets in France, India, Bangladesh, Mexico, Italy, Ukraine, and the United Kingdom.