Mazar Attia

Marketing Strategist

Phone: +20 1500038757

  • Location:
  • Cairo, Egypt
  • Sector:
  • Community Outreach and Advocacy
  • Profile Created:
  • 3 months ago

About me

As a Marketing Strategist, my strength lies in developing effective strategies and roadmaps that lead to clearly defined goals. This expertise, honed through projects such as developing a digital marketing strategy for Diarak Real Estate that exceeded lead generation goals and crafting compelling videos and reports for the UNCTAD and UN-Endorsed Empowerment Initiative to showcase Sudanese women in the digital economy, positions me to make significant contributions to any organization. My ability to simplify complex information, as demonstrated by my work developing customer value scoring logic for Al Salam Hotel, will be invaluable in conveying the organization’s value proposition to key stakeholders, ensuring they understand and are inspired by its mission.

 

My proficiency in project management and leadership, refined through leading marketing strategies for Passport Legacy Events and managing end-to-end events marketing, makes me well-prepared to navigate the complexities of challenging roles. I am confident in my ability to effectively manage intricate processes, meet critical deadlines, and collaborate effectively with diverse stakeholders to ensure successful outcomes. To further enhance my qualifications, I can explore and familiarize myself with industry-standard tools and resources that can streamline operations and maximize efficiency.

Education

Experience

  • Yellow 2022 - Present

    Marketing Strategist

    As a Marketing Strategist at Yellow, I’m tasked with creating marketing strategies for a wide range of clients, and part of that involves taking complex marketing challenges and finding those opportunities that can really help a brand grow. It strikes me that these skills could be really useful when applying for grants, since those proposals often require a deep dive into an organization’s mission and the problem they are trying to tackle, and then laying out a clear plan for how they’ll use the grant money to make a difference. One thing that stands out to me from my work at Yellow is the importance of making things clear and easy to understand. Just like I need to grab the attention of a potential customer, grant reviewers are looking at tons of proposals, so getting the message across quickly and effectively is key. My experience identifying growth opportunities for brands feels like it could be helpful in figuring out which funding sources are the best fit, which has come up before as an important part of successful grant writing. It’s like how I research a target audience; I need to make sure our goals line up with what the funders are looking for.

Expertise

Marketing
Fundraising
Project management

Languages

English
Proficient
Arabic
Proficient

Honors & awards

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