Position Title: Copywriter

Department: Fundraising

Reporting to: Head of Retention

Working Hours: Part-time, approximately 20 hours per week

Duration: March 2025 to December 2025

1. Purpose of the Role:

The Copywriter will play a vital role in enhancing donor engagement through compelling, impactful, and strategic communication. This role is responsible for crafting high-quality content for all donor communications, including new donor onboarding, fundraising updates, and tailored donor journeys across multiple channels such as email, WhatsApp, and SMS.

2. Key Responsibilities:

• Content Development: Create persuasive, donor-centric content for various fundraising campaigns, appeals, and stewardship communications.
• New Donor Onboarding: Develop and refine welcome messages and onboarding content to nurture relationships from the outset.
• Donor Journeys: Craft personalized messaging sequences to support donor retention, reactivation, and upgrade strategies.
• Multi-Channel Communication: Adapt content for different platforms, including email, WhatsApp, SMS, and other digital channels, ensuring consistency in tone and message.
• Fundraising Updates: Write regular updates to keep donors informed about the impact of their contributions.
• Volunteer and Youth Activist Manuals: Develop engaging, informative, and accessible manuals to support volunteers and youth activists in their roles, providing guidance on advocacy, campaign participation, and community engagement.
• Collaboration: Work closely with the fundraising, digital marketing, and data teams to align messaging with overall campaign goals and donor segmentation strategies.
• Editing and Proofreading: Ensure all content is error-free, engaging, and aligned with the organization’s voice and brand guidelines.

3. Required Skills and Qualifications:

• Proven experience in copywriting, preferably within the nonprofit or fundraising sector.
• Strong writing, editing, and proofreading skills with attention to detail.
• Ability to craft compelling narratives that inspire donor action and loyalty.
• Proficiency in creating content for diverse platforms (email, SMS, WhatsApp, etc.).
• Experience in developing instructional or guidance materials, such as manuals and toolkits.
• Strong understanding of donor behavior and engagement strategies.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Excellent communication and collaboration skills.

4. Key Competencies:

• Creativity and storytelling ability
• Strategic thinking and adaptability
• Strong organizational and time-management skills
• Results-oriented with a focus on donor engagement and retention
• Ability to translate complex information into clear, accessible content
• Alignment with the values and mission of the organization

5. Contract Details:

• Type: Part-time contractual position
• Working Hours: Approximately 20 hours per week, with flexibility based on project needs

Greenpeace Africa is an equal opportunity organisation committed to achieving diversity within its workforce, irrespective of gender, nationality, disability, sexual orientation, culture, religious and ethnic background. 

Interested qualified candidates should email a cover letter & CV to rafrica@greenpeace.org with the subject line- Copywriter  as the subject line by the 7th March  2025.

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