Nadjanara Rosada
Phone: +27739722394
- Location:
- Western Cape, South Africa
- Sector:
- Communications
- Profile Created:
- 4 weeks ago
About me
Collaboration is central to my approach, as I partner with stakeholders to produce content that resonates with diverse audiences. My mission, honed through years of dedication to brand communication, is to inspire and drive meaningful engagement. I craft narratives that not only inform but also empower and connect with people on a profound level.
Skills
Education
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Vega School of Brand Leadership 2014 - 2016
Bachelor of Arts Honours in Brand Leadership
Explored the principles of brand strategy, positioning, and identity development. Studied consumer behaviour, market research, and brand equity measurement. Developed skills in creative thinking and problem-solving within a branding context. Learned about brand communication, storytelling, and integrated marketing campaigns. Engaged in collaborative projects, including real-world brand challenges and case studies.
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Vega School of Brand Leadership 2010 - 2013
Bachelor of Arts in Communication Management specialising in Creative BrandCommunications in Multimedia Design and Technology
Explored the fundamentals of communication management with a focus on creative brand communications. Studied branding principles, brand strategy, and the role of communication in brand development. Developed skills in multimedia design, including graphic design, animation, and video production. Learned about storytelling techniques and their application in brand messaging and campaigns. Engaged in practical projects that emphasize collaboration and innovation in brand communication. Studied user experience (UX) and user interface (UI) design to create engaging digital experiences.
Experience
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Western Cape Government - Department of Social Development 2024 - Present
Officer of MEC of Social Development, Jaco Londt
Visual Communication: Developed and designed visuals that aligned with the objectives of the Ministry and the Western Cape Government, ensuring consistent communication of the Government’s values and initiatives across all content. Video Production: Edited video content and produced creative materials that effectively articulate the MEC’s engagement with the Western Cape community, inspiring and motivating stakeholders and citizens alike. Event Coverage: Attended media events and service launches to capture high-quality content through photography and video, showcasing the Ministry’s initiatives and their positive impact on the community in real-time. Stakeholder Collaboration: Collaborated closely with the Media Liaison Officer and internal stakeholders to ensure that the MEC’s mandate is communicated effectively, and that all events are received positively by the public. Programme Support: Worked in partnership with internal stakeholders to enhance their programmes, creating awareness about departmental services and offerings to the public, thereby fostering community engagement. Fleet Administration: Managed the ministerial fleet, ensuring all vehicles are serviced and maintained to the highest standards. Completed and submitted monthly log sheets to the fleet department to ensure accurate record-keeping. Logistical Planning: Strategised and planned logistical routes for the ministerial team during activations and events, ensuring efficient use of resources and timely attendance.
Expertise
Portfolio
Honors & awards
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Travelstart Flapp Awarded Best Travel App - Announcement Video 2018
Travelstart Flapp Awarded Best Travel App - Announcement Video
As a multimedia designer at Travelstart, I played a pivotal role in creating the promotional video for the Travelstart Flapp App, which we entered into an app development competition. I was responsible for conceptualizing and designing the video, ensuring it effectively showcased the app\'s features and benefits. By utilising engaging visuals and compelling storytelling, I highlighted the app\'s unique selling points. Our efforts paid off when the Flapp App won the title of Best Travel App, a recognition that underscored the impact of our creative approach and teamwork in the competitive landscape of app development.
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Brand Challenge Champions - Fertile Ground 2014
Brand Challenge Champions - Fertile Ground
In 2014, my group and I participated in the Vega School of Brand Leadership Brand Challengefor the Sports Science Institute of South Africa (SSISA). We conducted extensive research tounderstand the institute\'s brand positioning and target audience. Our team developed acomprehensive marketing strategy aimed at enhancing SSISA\'s visibility and engagementwithin the sports community. This included creating innovative branding concepts, digital marketing campaigns, andpromotional materials to effectively communicate the institute\'s mission and services. We presented our ideas to a panel of industry experts, receiving valuable feedback and insights on our approach.