Communications and Marketing Manager
About EduSpots
EduSpots was created to show that communities themselves can design, lead and sustain transformative learning. By unlocking the knowledge and creativity already present in communities, the model turns education into a shared civic responsibility rooted in local ownership and collective action.
In 2015, the first Spot was created by the Addae family in Abofour, Ashanti Region of Ghana, in response to a locked privately owned library in a neighbouring community, built on principles of community ownership, local leadership and purposeful collaboration.
Since that point, over 700 local leaders named Catalysts, including students, teachers and community members, have come together to create 50 community-owned learning hubs known as ‘Spots’ – a concept drawn from the Ghanaian idea of a drinking space. Each Spot is unique, shaped by the identity and aspirations of its community, but all are part of a connected online network advancing inclusive, future-ready education through WhatsApp for Learning and the EduSpots App.
Through the Spots, thousands of learners, or Sparks, take part in playful, community-rooted clubs ’ –across early years education, digital skills, STEM, climate action and gender equity themes ’ – that spark curiosity, collaboration and civic action. Many Sparks grow into Catalysts themselves, with one in four new Spots now founded by those who first joined as Catalysts. From this cycle of change, a movement is emerging across rural Ghana and beyond.
EduSpots has grown through a participatory model in which every Catalyst has a voice in shaping the network’s future. Their ideas and experiences feed into programme design and wider decision-making, with over half of our staff team drawn directly from Catalyst pathways.
As one Catalyst commented in the 2025 independent evaluation: “We’re not just implementing a pre-set model. Our ideas and experiences are actively shaping how EduSpots evolves. It’s truly a collaborative effort.” Find our latest guide book here.
In 2026, the EduSpots team is looking to double its impact by moving from 50 to 100 Spots, reaching an additional 10,000 learners, also widening our reach through its EdTech Innovations as part of the Mastercard Foundation EdTech Fellowship, and the launch EduSpots Unlocked to share aspects of our approach with the wider NGO community.
We are excited by our future. Do visit www.eduspots.org for further information.
About this Role
Location: Remote working, Ghana-based
Reports to: Communications and Digital Skills Manager
Salary: Manager band
Hours: Full-time
As the reach and scope of our work continues to grow, we are recruiting a passionate, experienced and organised Ghana-based Communications and Marketing Manager to lead communications across our dynamic network.
We are looking for an exceptional individual with strong alignment with our philosophy of community-led education with an ability to capture the change being created across our network, and engage existing and new audiences in our work. The individual will hold the ability to work with both staff and our network of over 400 Catalysts to improve their communications skills, thus giving this role an exciting reach of impact.
The candidate would be hands-on and proactive, able to lead our social media channels directly and create engaging content for our website and newsletter, working with grassroots changemakers in this process. At the same time, you will have a high level of strategic thinking, enabling us to build and strengthen the key relationships needed to amplify our impact. The role requires a strong understanding of education design, and be able to engage audiences with an interest in educational innovation.
The candidate will manage a small team comprising part-time peer mentors and interns, also working closely with our Creative Manager and Graphic Designer.
Main duties and responsibilities
Communications
- Directly managing our social media (across Instagram, LinkedIn, Facebook and X), Website and YouTube.
- Work closely with Catalysts and staff across the network to write compelling stories and website articles.
- Supporting the development of the evolving communications and branding strategy.
- Working with the regional coordinators to ensure strong local Spot communications strategies are developed in line with our policies, overseeing Comms Mondays.
- Proactively engaging the network and staff in supporting our social media and communications strategy.
- Supporting the communications for fundraising campaigns such as the Big Give campaign and 10th anniversary events.
- Write press releases and engage media houses in our work, also looking for Media Champions to endorse our work.
- Supporting the management of organisational events in Ghana, leading communications at all in-person events, including photography, video and copywriting.
- Ensure compliance with donor-specific branding and marking requirements in all project communications.
- Line managing the Communications Peer Mentor and Communications Intern
Marketing
- Support with the marketing of our online courses, WhatsApp for Learning approach and other EduSpots Unlocked innovations.
- Support with the marketing of our corporate partnerships circle, individual giving community, and wider partnerships work.
Communications and Digital Skills Education
- Leading the development of a communications curriculum for Catalysts which is integrated within our leadership programmes.
- Administrative and communications support with the delivery of the EduBytes Programme (our core digital skills and wider leadership training programme for community-based Catalysts)
Personal Specification
Essential
- Minimum 3 years of progressive marketing and communication experience, ideally for an NGO or another organisation in development and social impact programming.
- Experience of developing and managing a brand, including effective messaging and consistent look, feel and tone.
- Extensive experience of managing social media and communication platforms and proficiency in digital communication, including digital marketing.
- Proficiency in tools such as Canva, Google Workspace, CapCut, Hootsuite and Mailchimp is expected, with openness to adopting new platforms as our digital toolkit evolves.
- Educational experience of some form (e.g. teaching, content creation, online courses)
- Experience in working with others to build their capacity, confidence and skills to deliver effective communications.
- Experience in media relations, including building relationships and managing media inquiries.
- Experience of working across teams and with colleagues to coordinate communications activity and successfully improve the effectiveness of communications for different audiences.
- Experience working in the non-profit sector, ideally with an education or youth focus.
- Experience in managing a team effectively to drive high quality outcomes.
- Experience in leading fundraising campaigns would be a particular advantage.
- A deep understanding of the critical debates in international development and education would be an advantage, particularly in the field of community-led models of development.
- A degree in a relevant field to communications and/or education would be an advantage but is not a requirement for this role.
Personal qualities
- A strategic thinker, with the ability to think critically about our communications decision-making, considering key audiences and desired outcomes.
- Highly proactive and creative, with the ability to conceive new ways of communicating our work with limited guidance.
- Outstanding written and verbal communication skills, with a high level of attention to detail.
- Highly digitally literate (e.g experience with design software, video editing and using online digital tools more widely)
- Playful – able to communicate in a playful and exciting tone, inspiring our audiences and Catalysts to engage with our work.
- Hands-on – able to create content directly, and take on a wide-range of tasks across comms.
- Flexible and adaptable – able to work in a fast-changing and fast-paced environment, and balance multiple priorities.
- A deep commitment to driving greater educational equity and promoting community-led change.
- A strong educational skill-set, understanding how to involve people in processes of change through resource and content creation.
- You will be able and willing to travel to key conferences and training events within Ghana to cover events directly, with travel expected on an occasional basis (approximately 4-6 times per year).
Our core values are play, passion, community leadership, learning mindset, caring, daring and sustainable change.
Please send a tailored covering letter and CV to recruitment@eduspots.org by Tuesday 25th May with a hope to meet shortlisted candidates shortly afterwards for a start date in July.






